Keeping with its unofficial “Go Big or Go Home” motto, Ford is making a massive investment in the next-generation Focus. The compact car will be produced in Germany and the facility is getting some major upgrades in order to optimize production and handle the new model. Additionally, the factory will also go green with new energy-supply systems.
Ford is doubling down on its European market with a major investment in a production facility. The German facility will build the next-generation Ford Focus, a compact car that continues to sell well, thanks to its affordability and quality.
In an effort to prove that Germany truly is a major part of Ford, the automaker invested a massive $644 million in the production facility. The plant will receive new press systems that can process steel into car parts; the new presses will result in a lightweight design that offers increased fuel economy.
The major investment will also add new energy-supply systems that will reduce the facility’s emissions by up to 20%. Worth noting is that Ford’s German production facility currently employs around 25,000 people, so these new advancements are exciting for many.
“This €600 million investment reconfirms Ford’s continuing commitment to Germany, our main centre of operations in Europe,” said Jim Farley, president and CEO, Ford of Europe, Middle East, and Africa.
We’re ready for the next-generation Focus and can’t wait to see it here at Nick Nicholas Ford Lincoln!